Let’s Build
Brand Love
Building a brand that resonates goes beyond logos and taglines. We dive into your story to craft an identity that speaks to your audience, ensuring every element aligns with your mission and fosters love.
WHAT WE DO
- Brand Discovery: Analyse brand position, objectives, and competitors through stakeholder interviews.
- Brand Strategy: Define goals and create a long-term plan to grow the brand.
- Advising clients on achieving certain milestones.
- Brand Identity: Design visual elements like logo, colors, and typography for branding.
- Brand Campaign: Execute creative campaigns to bring the brand strategy to life.
- Corporate Communications: Develop a brand story to align stakeholders with the mission.
CASE STUDY •
State Property
We helped launch a brand awareness campaign for this Singapore jewellery brand. Being globally-available, the founders wanted to focus on growing local retail awareness and expand their reach to trendy Asian consumers. We created the Brand Idea which led to a creative campaign; planned the media amplifications across channels such as ChannelNewsAsia TV, digital outreach and in-store touchpoints.
Work involved:
- Brand Strategy including Brand Idea and Brand Purpose
- Brand visualisation
- Creative production
- Go-to-market launch planning
- Media planning and negotiations
- Content planning with KOL management
CASE STUDY •
Poh Heng
This local heritage brand wanted to shed its ‘my mother’s jeweller’ image to reach out to the new customers of today. We helped reimagined what the brand should be to the new target audience while keeping relevant to the current; created a new tagline and planned the media amplifications with partner agencies to further the reach of the launch. It was an end-to-end involvement that included packaging and store design changes, resulting in 20% higher traffic to stores and garnering awards.
Work involved:
- Brand Strategy including Brand Idea and Brand Purpose
- Brand visualisation
- Creative production
- Go-to-market launch planning
- Content planning
- Store & packaging design consultation
CASE STUDY •
Poh Heng
This local heritage brand wanted to shed its ‘my mother’s jeweller’ image to reach out to the new customers of today. We helped reimagined what the brand should be to the new target audience while keeping relevant to the current; created a new tagline and planned the media amplifications with partner agencies to further the reach of the launch. It was an end-to-end involvement that included packaging and store design changes, resulting in 20% higher traffic to stores and garnering awards.
Work involved:
- Brand Strategy including Brand Idea and Brand Purpose
- Brand visualisation
- Creative production
- Go-to-market launch planning
- Content planning
- Store & packaging design consultation
