Led by seasoned marketer clients, we are a collective of award-winning content creators, film directors and designers. Our experience goes across industries like Fashion, Jewellery, Automotive, Telco and Home Appliances. WhatsApp us for a chat.
FOUNDER & DIRECTOR •
Eddie Tyler Wong
Eddie is an award-winning Creative & Video Content Director with over 25 years of experience. He has worked across Asia – directing content and leading projects in Shanghai, India, Thailand, Malaysia, Indonesia and Singapore.
Some notable work that went viral would be Nestle’s Maggi video that got 2.9 million organic views with no media spend. Increasing sales by 188% and winning awards across Asia. Creating emotional stories for the Gov.sg Retirement Savings campaign resulted in over 4 million shares on Facebook. His first short film was featured by the Minister of Defence in his National Day speech. His strengths include being able to reimagine a brand’s narrative, setting a strong setup on digital and social platforms through authentic storytelling.
When he’s not filming, you’d find Eddie on two wheels with his daughter or with two balls on a tennis court.
DIRECTOR •
Pamela Seow
In her 15 years with a traditional jewellery company, Pamela ignited a chain reaction for the brand’s transformation by redesigning the brand and product strategy, including new strategic pillars such as diversity, inclusion and corporate social responsibility.
She pioneered and directed the plan for store and packaging redesign while setting the stage for internal review of policies and internal training on all fronts for People, Product and Philosophy.
Most recently, she led a successful local launch of State Property Fine Jewellery that counts Lady Gaga, Michelle Obama and Taylor Swift as fans. She also planned the integrated rebranding for Goldheart Malaysia including the launch of their new physical retail space.
An active mum and a badminton enthusiast, Pamela is also an SMU Business Alumni and Singapore Chinese Women’s Association member and is highly respected in the retail jewellery space.
BRANDS WE’VE WORKED WITH •
Meet Our Clients.
Ultimately, our ideas only transform brands with clients that believe in us. Collaboration and sharing starts from day one till the moment success for the brand is achieved, be it an increase in brand love or sales.
